Brian Wansink, the John S. Dyson Professor of Marketing and director of the Cornell Food and Brand Lab, was sworn in November 19 as executive director of the USDA Center for Nutrition Policy and Promotion, a 14-month appointment. Wansink, who also recently received a 2007 Ig Nobel Award from the Annals of Improbable Research at Harvard University http://www.news.cornell.edu/stories/Oct07/WansinkIgNobel.sl.html, is responsible for overseeing the planning, development, and review of the 2010 Dietary Guidelines for Americans, the food pyramid known as MyPyramid.gov, and programs including the Healthy Eating Index, the USDA Food Plans, the Nutrient Content of the U.S. Food Supply, and the cost of raising a child.

http://www.news.cornell.edu/stories/Nov07/Wansink.toDC.sl.html